Jan 19, 2022
Big Brands, Big Trouble: Lessons Learned the Hard Way
Posted by Jack Trout

Big Brands, Big Trouble: Lessons Learned the Hard Way Best Read || [Jack Trout], Big Brands, Big Trouble: Lessons Learned the Hard Way, Jack Trout, Big Brands Big Trouble Lessons Learned the Hard Way One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss Xerox Crest ATT Firestone and Digital Equipment dominated their respective markets What happened to undermine their standings and of those of other Big Brands, Big Trouble: Lessons Learned the Hard Way Best Read || [Jack Trout] - Big Brands, Big Trouble: Lessons Learned the Hard Way, Big Brands Big Trouble Lessons Learned the Hard Way One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss Xerox

  • Title: Big Brands, Big Trouble: Lessons Learned the Hard Way
  • Author: Jack Trout
  • ISBN: 9780471263036
  • Page: 319
  • Format: Paperback
Big Brands, Big Trouble: Lessons Learned the Hard Way Best Read || [Jack Trout], Big Brands, Big Trouble: Lessons Learned the Hard Way, Jack Trout, Big Brands Big Trouble Lessons Learned the Hard Way One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss Xerox Crest ATT Firestone and Digital Equipment dominated their respective markets What happened to undermine their standings and of those of other

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Big Brands, Big Trouble: Lessons Learned the Hard Way Best Read || [Jack Trout] - Big Brands, Big Trouble: Lessons Learned the Hard Way, Big Brands Big Trouble Lessons Learned the Hard Way One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss Xerox

Thomas

Trout pushes a philosophy along the lines of less is , don t distract yourself He seems to have adopted the same strategy for this book, hitting the same points over and over with monomaniacal fury The result is a delight to read a contemporary or nearly so nonfiction book with a specific message that presents supporting anecdotes only when relevant In addition to the message which you can probably find on the back flap , Big Brands implies a number of questions was it really a bad idea for Sear [...]


Lực Nguyễn

Jack Trout truly is the King of Positioning Big Brands is kind of an update of Positioning with modern examples, and they are fascinating Examples like Newton vs Palm, McDonalds vs Burger King, Levis vs everybody Of course some of those great examples from Positioning remain, like Xerox and Miller Brewing If you haven t read Positioning , I would definitely recommend doing that before diving into Big Brands Jack Trout makes marketing easy to understand by talking about products and situations w [...]


Aashish Rathi

Nice book Started off a bit boring, with repetitive concepts But picked up in the latter half Presents a pragmatic picture of the problems faced by big brands, and where the mistakes occur.


Mai

It really works for me when i started to work for a big brand So i think the theory only fits when we make it happen.


Kaloyan Roussev

Another great branding book by Jack Trout


Roilunggu

Good to see some specific studies cases, but i don t really see the difference with his other book Positioning


Roberto Hortal

A bit outdated now, and certainly self centred the author was never wrong but some good content and at times an entertaining read


Niraj Baua

A good book.ows every one can make mistakes but recovery is not so easy


Berkol

Tarihte ya anm ve b y k markalar n yapt klar b y k hatalar i eren 10 yk y okuyucuya sunmaktad r Bo vakitte okumak ama l yararl d r.


Ferly Hartanto

good



  • Big Brands, Big Trouble: Lessons Learned the Hard Way Best Read || [Jack Trout]
    319 Jack Trout
Big Brands, Big Trouble: Lessons Learned the Hard Way